Silverberry Newsletter, August 10th, 2018

To our fellow genetics enthusiasts,

This week newsletter is about your privacy and we review some “cheesy genes”! Plus top news in the genomics world.

Gene Spotlight

All about Lactose Intolerance ?

Whipped cream, milk, and ice cream: delicious dairy products that up to 65% of the world’s population cannot easily digest.

Is your body sensitive to lactose? Learn about the science and genetics behind lactose intolerance and check your genes for this common trait!

Celebrate Summer with 10% Discount

Join us to celebrate the summer with 10% discount on all Silverberry packages. Protect your skin from sun by choosing the best DNA-Based advise, optimize your diet and focus on exercise that has the most benefit for you!Use SUMMER as discount code on checkout.

Offer ends on August August 19, 2018, 11:59 pm. Discount doesn’t apply to previous orders and can not be combined with other promotions. Applicable taxes and shipment excluded from discount.

Couple & Family Edition

We understand how important it is to know about the wellness and health of loved ones, so we are pleased to introduce the new Couple and Family Editions of our packages! These bundled products are designed to make the DNA reports accessible to all family members by offering group discounts.

These new editions are available for our most popular package — DNA Kit & Comprehensive Reports — which provides a complete DNA  health profile with recommendations along with ancestry reports.

The Couple Edition

13% Discount: 2 DNA Kits with the Comprehensive Reports for $499

The Family Edition

20% Discount: 4 DNA Kits with the Comprehensive Reports for $92

The Comprehensive Wellness Reports include ~140 genetic trait reports.

Your DNA Data Privacy

Last week we released a new page that outlines the principles we follow to protect your DNA file and personal information.

You can find all the details you need to know in a simple format, from what personal data we collect, data sharing policies and more.

click on below button if you missed it.




Genes Making Waves

Could blockchain technologies help US healthcare companies better manage patient information?

US health care companies are beginning to explore blockchain systems, most commonly known in connection with cryptocurrencies like Bitcoin. Such technologies could securely store updated patient data across different health care providers and be easily shared with other providers when needed. [The Conversation]

Genome editing to pick characteristics of future children deemed “morally permissible” by ethics group.

Human genome editing is “morally permissible” in certain cases according to the Nuffield Council on Bioethics. This has sparked a debate around “designer babies”, preventing the lives of people with genetic conditions, and the impact of such technology on the future of our society.
[The Independent]

23andMe’s pharma deal has customers angry.

23andMe has announced a deal with one of the world’s biggest pharmaceutical companies, GlaxoSmithKline, giving them exclusive rights to the behavioural, health, and genetic information of 80% of their customers.  [Wired]

Posted in Newsletter.